Dan Armstrong - Man & Guitars

Electric Rock, a book by Richard Robinson - who at age 25 had written about rock for publications like Rolling Stone, Creem, The Los Angeles Free Press, Fusion, Changes, and Rock.

A former editor of Hit Parader, and disc jockey on WNEW-FM in New York - Richard was heard in all fifty states and on over six hundred radio stations with his daily radio show Rock Stars. Published in October, 1971 this book serves as a buyers guide to musical equipment. Within the book Robinson gives his views of the Dan Armstrong · Ampeg acrylic instruments and even includes an interview with Dan Armstrong himself.

An article that ran in Guitar Player magazine by Tom Wheeler called Rare Bird.

The article covers the Dan Armstrong · Ampeg acrylic guitars and basses and how Dan came to create them.

A 1971 poster for Dan Armstrong guitars and Ampeg amps featuring the Rolling Stones, the Youngbloods as well as other artists, including Dan Armstrong. These posters were used as a promotional item in the music stores at the time.

An Ampeg ad for Dan Armstrong Superstrings in Downbeat magazine.

An early 1970^'s fold out brochure for the Dan Armstrong London instruments and early effects units. Notice how one of the units is called the 'Orange Divider' whereas later on it took the name 'Orange Squeezer' and became an entirely different effect altogether.

An advertizement on Dan in a 1973 issue of Beat Magazine where he showcased his London instruments for the first time to the British public. In addition, he also revealed his Dan Armstrong special effects units, guitar strings and more. Photo courtesy of Laurent Steen.

A letter from Dan Armstrong to his friend Craig 'Buzz' Buzzart where Dan talks about a new set of strings he wanted to produce, drawings & descriptions of the pickups used on the Dan Armstrong London series guitars. On page two a date stamp can be seen in the lower right portion of the page dated 5/18/76. By this time the London series instruments and Dan's Superstrings were on the market. Which suggests that it was stamped at a later date. Courtesy of Bill Richardson.

An interview with Dan Armstrong by Jeffery Pike in the September 1973 issue of Guitar magazine. In it Dan talks about his new tuning techniques, pick-ups, his acrylic and wooden guitars and what was his latest effects units at that time.

Of special interest on the second page, just to the left of the soldering iron in Dan's hand a prototype Dan Armstrong effects unit can be seen. Courtesy of Bill Richardson.

Conrad literature showing their 'Bumper' guitar & bass in 1973. Courtesy of Bill Richardson.

Ventura literature showing their version of the Dan Armstrong · Ampeg guitar.

A 1973 advertizement for the Dan Armstrong London guitar.