Dan Armstrong - Man & Guitars

Another person who would play a crucial role in Dan's future was Matt Umanov who at an early age was already a master luthier. Matt had an interest in instrument repair as early as age 12 or 13. Here he can be seen with family & friends in the summer of 1950 at his third birthday party, though Matt could not identify the man & woman in the bathing suits.

photographs courtesy of Matt Umanov

His present - a ukulele. Matt goes on to describe the photos - from left to right stating "Some classic guitar inspection poses; #1 is sneak in a slight whack, test its mettle. # 2 my fav, now let's see what we have here, take in the whole picture. Still use that same focus. Amazing. # 3 look down the neck (even at that age, apparently I knew which end to look from."

Those that know Matt well inform him that the look on his face in these photos is the same look he still gets today whenever he picks up a new instrument that he really likes. A born New Yorker, Matt would eventually come to ply his trade in the same city as Dan.

While Matt & Dan both did guitar repair work, they usually had different clientele, and at this at point in time Matt's name may have been much better known throughout the New York guitar community in general than Dan's. Whereas Dan was in the electric guitar modification business; Matt was the 'go-to guy' for more major guitar repairs of all sorts, from 19^th-century Martins that had literally gotten sat on - to Les Paul's with broken peg heads or truss rods.

In fact, it was just this sort of repair that led to their first meeting. According to Matt Umanov "Dan had a Les Paul Custom with a broken truss rod, and also Eric Clapton had come to him with a Les Paul with a hopelessly broken peghead, and Dan really didn't know how to deal with either of these situations. Literally everyone he talked to about the repairs told him to come to me, and so he did."

Matt continues stating "Eric Clapton's guitar was a late 50^'s Les Paul Custom with a headstock that had been totally broken off. Dan's asked me to repair it, and asked for 'something different', and when I asked what he wanted, he said, basically, 'anything you want, whatever you think is good' so I made a scrolled type headstock, much like a Gibson F5 Mandolin headstock. I then decided to use mother-of-pearl inlay on the peghead, and put in the name Eric Clapton in script-type lettering." Eric Clapton was delighted with his new and personalized instrument and Matt finishes by stating "I still have a few interesting remnants from that Clapton repair job, done around 1967."

With five children under her wing, Dan's first wife Donna needed some help and so the two oldest boys - Kent and Eric - went to live with their grandfather who was a designer of industrial type ovens and lived in Cleveland. Later, in 1968 the boys lived in New York with Dan and Cynthia.

Above left, Dan playing what might be a 1967 Epiphone Rivoli EB-232C bass guitar, probably in 1969 and equally likely in his shop at 500 LaGuardia Place in Greenwich Village. My first guess was a Gibson EB2-DC model which the EB-232C is copied after, but the top of the headstock, though somewhat out of focus looks to have a much longer name than 'Gibson' seen across the headstock. As Cynthia's niece stated "notice the ubiquitous pack of cigarettes in Dan's shirt pocket." Also notice the Marshall amp head and angle cabinet which has what many call the 'salt & pepper' style grille cloth, which would be correct for the 1969 time frame. The existance of the Marshall stack is why I believe that this photo was taken at Dans guitar store.

At right, Dan's wife Cynthia talking on the phone. Likely this was also taken in 1967-69 time frame. Notice what today would be a very oversized telephone surrounded by a great many paper notes, suggesting a business phone. In addition to the phone her striped pants are a testament to the time frame.

At left, Dan Armstrong backstage with Rolling Stones bassist Bill Wyman at Madison Square Garden in 1969. It appears as though Dan is fixing or maybe re-stringing a Dobro instrument of some make while Bill looks on. Photo courtesy of Laurent Steen.

In 1969 Dan was visited by representatives of Ampeg and as a result of this visit he ended up in a contract with them to design and build a new line of electric guitars and basses. These instruments were made of clear acrylic and because of the excellent and pleasing work he had done for Dan in the past, Dan turned to none other than Matt Umanov to hand build the prototype guitar and bass bodies and necks, while Dan enlisted Bill Lawrence, a master pickup designer to help Dan design a unique new style of guitar pickup that had not been produced before.

Once the clear acrylic models were introduced, eight prototypes were made using different materials (and color) but according to Dan "it didn't work out" - and so production of those models were discontinued and production continued using the original materials and only the clear models continued to be produced. More about this can be read in the guitar section.

At left, Dan Armstrong personally checks out a newly made Dan Armstrong · Ampeg bass in 1969. The date is identified by the pickup plate seen holding the pickup in place which was only on the earliest models. Part of the agreement between Dan and Ampeg was that he would personally check out every instrument before it left the factory.

It is believed that this photo was taken at the Ampeg factory as there is an Ampeg box behind Dan in the shadows stamped with the (then) Ampeg name on it. The distinctive letter 'A' can just be made out. More on this photo can be seen and read in the Brochures section.

Dan was brought into the Ampeg fold by Everett Hull, founder of the company, and on his early visits to Ampeg he was usually accompanied around by Mr. Roger Cox, but as time went on this changed and he no longer needed to be accompanied.

Dan also figured that since he was making instruments for Ampeg, that it would be good diplomacy to start carrying the Ampeg line of amplifiers in his store. Unfortunately Ampeg amps didn't seem to sell as well as other amplifier brands. Musicians seemed to be looking for a new & different sound than what Ampeg could deliver. Steve Kubica remembers "The Ampeg bass amps would sell ok, but the guitar amps just stayed there forever. We were often flooding in Ampeg amps and as time went on I think they tried paying Dan's guitar royalities with amplifiers, rather than cash. There were so many of these amps in the store which had a rickety old floor to begin with, and I often wondered when it would crash through."

Steve goes on, adding "We could move the Fender amps fairly quickly, and Marshall amps sold very well, but the Ampeg guitar amps would just gather dust." In order to try to move some of these amps Dan enlisted the help of an electronics tech by the name of Tom Duffy and together they began to experiment by changing compoments and modifying the Ampeg amplifiers that we had at the store. Dan stated "Basically, we hotted them up." According to Steve "It wasn't very long before Ampeg wanted to know more about his modifications as well as any other ideas and designs they had."

Because of his (then) new association with Ampeg, Dan sent them schematics of his modifications in good faith, no doubt assuming royalty compensation would follow in time. "The number one priority was to get musicians the sounds they wanted. Everything else could be worked out after that. I even went so far as to help out in the amplifier line right at the Ampeg factory" Dan once said as he described his visits to Ampeg.

Hank, from California, writes in stating "I was there when Dan came up with the idea for the SVT. One day Mr. Bob Rufkahr, Sales Manager for Ampeg and later Vice President of Marketing, approached Dan as they wanted to market an amplifier that would compete against the Acoustic 361- which was a powered cabinet with an 18" Cerwin Vega loudspeaker inside, rear mounted with a folded horn. Dan knew of Peter Traynor's work up in Canada and suggested that Ampeg build something similar to one of their bass amps, most notably like the Traynor YBA-3 Custom Super Special bass amp."

So the word was given, and once again Dan was asked to help. This time to design an amplifier that could compete in this market. Eventually Dan came up with the circuit design for what would become the Ampeg SVT (Super Valve Technology) amplifier and, according to Hank, "obviously changed the course of bass playing for the world...and perhaps Dan's greatest contribution of all - and in doing so, he single-handedly handed Ampeg the position they are in today. Despite all this, he never received any credit or compensation for the SVT concept".

According to the book Ampeg - The Story Behind The Sound - by Gregg Hopkins & Bill Moore, accounts of the V series amplifiers somewhat differ, stating in their book "other Ampeg designers remember it as a more collaborative effort. Danny, Rich Mandella, Roger Cox and I developed the V series of amplification" recalled Bob Rufkahr in that book. But like Hank, Steve Constantelos, a former Ampeg engineer remembered Dan - and stated "I knew Dan well - he was a very nice man and a designing genius. Ampeg's chief engineer Bill Hughes and I worked closely, day and night designing the SVT and V series amps but a lot of this was built around Dan's designs." With all the differing opinions of past engineers and management at Ampeg - it begs the question.... what's the truth?

In the end, it's hard not to be impressed with the logic of Jimmy Ryan - then the store manager for Dan Armstrong Guitars who stated "During the late sixties, Ampeg was losing ground to Fender, Marshall, Traynor and other amp makers where they once led the industry. They wanted to remain relevant, but their current stable of underpowered B-15s and Reverberockets proved useless for big stage productions despite their popularity in studios. Dan Armstrong loved Traynors, and in an offer to help Ampeg survive, urged them to create a similar, more attractive line of amps. He gave them very specific ideas - Traynor-inspired configurations - 4 x12 speaker cabinets for guitars and 8 x10 cabinets for bass.

He suggested high-wattage power amps with lightening transient response for chunky guitars and punchy bass, and smoother, better-sounding eq curves that would help guitars and basses cut through the noise. Over several months they experimented with circuit designs, amp to cabinet configurations, colors, front panel look, etc., and when all agreed on the ultimate schematics, production kicked in and out came the SVT line… with Dan’s name nowhere to be found on the final product. Technically, he was a consultant, not an official member of the design team, but still… not a mention for all his work? I don’t know if Dan ever protested, but his bitter disappointment was no secret.

We showcased some of the first lot in the store, but to our surprise and dismay, they didn’t sell. Peculiar, because musicians came in, played them, loved them, and left without buying. To solve this annoying conundrum, I made a reconnaissance run up to 48th Street. Retail espionage? Yep, guilty as charged. Manny’s was selling SVT amps at our cost. Musicians would come to our store to try them out, then taxi up to 48th Street and buy them.

While all musical instrument dealers could purchase their inventory at 50% of list price, Manny’s got special treatment. With the number of units they bought, they received an additional 10% discount plus an extra 5% for unusually large orders. The retail jargon for this little blessing was fifty, ten, and five. Hence, they could sell them at our cost and still make a potential 15% profit. Our little Greenwich Village shop, a tiny store by comparison, couldn’t afford to buy ten, let alone twenty units at a time. To be in the SVT business, we’d have to sell units at zero profit, then lose money on the shipping. Maybe OPEC could survive on that kind of business model, but not our little store. Dan begged them to give us at least the additional 10% discount using his designer credentials as a bargaining chip, but they refused. Manny’s moved a significant volume of products, and Ampeg didn’t want to risk disturbing that profitable relationship to appease Dan Armstrong Guitars.

In their myopic view, we were an insignificant player. Dan, shackled to a contract for the already-in-production lucite guitars, had to face up to the fact that his appeals and pressure tactics were about as threatening as a water pistol in a tank fight. Ampeg’s short-sighted posturing lit the fuse on the Armstrong/Ampeg partnership, and things deteriorated rapidly. To add spice to the heartburn, I soon gave notice, quit the store, and set out to pursue a career as a studio musician. I never meant to be part of the problem, but I also never meant to be a career store keeper. Eventually, Dan Armstrong Guitars became insolvent, closing its doors forever, and Dan moved to England, leaving it all behind. Though we lost a year in the interim, he and I resumed our friendship when I moved to London. Strange as it may seem, we never discussed what happened between him and Ampeg, nor why the store didn’t survive. I can only imagine how painful those events were for him. Though we often talked about his guitars and amp designs, he never mentioned Ampeg again. I felt it was best to follow suit."

So while the V series amplifiers may or may not have been a 'collaborative effort' one thing that definitely was not shared was the monetary compensation thereof - at least for Dan - and it is here, I think, where the relationship between Dan Armstrong and the Ampeg Co. began to unravel, for while all the other engineers received a paycheck for their time and efforts - and major music stores got great deals when buying these new and highly desirable amps from Ampeg, all Dan received was Ampeg's 'Thanks' for all the time and efforts he put forth, to say nothing of the schematics he readily shared with them. Top it all off with his inability to even acquire these amps at a reasonable price to sell, and it should come as no surprise that Dan felt both used and betrayed, and it would only be a matter of time before he would choose to sever his ties with the Ampeg Company.

Dan soon began to be absent from the store as he took time off and headed to the west coast where he helped his old friend Neil Diamond who had reportedly set up a guitar factory. Back at Dan's store, extra help was needed and as Carl states, "towards the end days, there seemed to be a big turnover of employees going through Dan's shop for some reason."

One of the 'turnovers' was Steve Kubica who had become very frustrated with the lack of Dan being there. "Sometimes Dan would only stop in the shop twice in a week. On a good week it was three times. Musicians would be calling asking for him and we didn't know what to tell them after awhile. There were some awaiting repairs and we could not repair them, as we had to wait for Dan's advice on something. Others wanted to trade in their guitars, and we had to put them on hold as well until we could talk with Dan. Here he built this tremendous business up by doing great repair work and then he just let it fall by the wayside. It's like he just dropped the ball or something." However, it should be remembered that Dan was busy playing gigs all over, as well as doing session work and if anything, he probably just made the mistake of spreading his time a little too thin. Coupled with his disappointment with Ampeg, he may have just been losing interest overall, and getting ready to sever his ties with them and move on.

Whatever the reasons, the result was disastrous, and Steve waited for the right moment to approach Dan. "When I finally told Dan I was quitting he looked really hurt as I think he thought I, or someone should be running the store. I then said 'but we can still be friends, can't we?' and Dan was taken aback by this for a brief moment, then smiled, patted me on the back and said 'of course we are - it's probably for the best anyway'." Unknown to Steve and Dan, their paths would cross again in the future.

Not long after Steve left, Jimmy Ryan entered Dan's orbit. He was in no way a stranger as Dan helped Jimmy out when he was in a band called The Critters - a mid 60^'s band that enjoyed success with major hits such as 'Mr. Dieingly Sad' and 'Younger Girl'. In Jimmy's book Behind - he states "After a gig at Ruters University a thief stole our instruments and amps so we went to Dan Armstrong for replacements. Through some unexpected twists and turns, Dan ended up being the producer of our third album in 1969."

Above left is the album cover of the 1969 Critters album that Dan had produced. Being rather unique looking, and over the phone I asked Jimmy about the art on the cover to which he replied "I think the artist wanted to do Salvador Dali type artwork on the cover."

On the right, the back side of the album shows the band members, top to bottom - left to right: Jimmy Ryan, Paul Glanz, Jeff Pelosi and Kenny Gorka. Below the Critters name, Dan Armstrong is listed as producer. In an interview with Jimmy Ryan by Gary James - Jimmy states "While we were mixing Dan said, 'I want to bring my girlfriend by. She's a singer. You'll like her.' It was Carly Simon. That was his girlfriend. At the time Carly was his secretary, living with her sister, sleeping on the couch."

In an interview with Jimmy Ryan by Gary James - Jimmy said "When The Critters broke up, I called Dan. He had a guitar store in New York. I said, 'Do you need anybody to work in your store?' He said, 'Actually, I need a store manager. Wanna do it?' I said, 'Absolutely.' So I worked in his store for about a year. Dan also became famous as a guitar designer, making those clear plastic guitars. That was his guitar. I worked with him on that".

After reading that last sentence I had to ask Jimmy how he got involved with the acrylic prototype guitar and he replied "When I saw the prototype I made a number of suggestions. I hated the one pickup design and told him so. It relegated the guitar to the sound of a Les Paul Jr. I liked two or three pickups but my suggestion fell on deaf ears. I was a Gibson 335 owner and loved the precision of the tune-o-matic bridge. The DA guitar had tuning problems, and I suspect that little strip of wood bridge was the reason. You could get it in tune in the lower range, but the upper range would be out. Again, Dan was stubborn and held his ground. As a compromise, I convinced him to put a fret in the wood bridge to help brighten the tone, and increase the sustain. That, he agreed to do. With those suggestions, my contribution was complete."

1970 found the acrylic instruments and V series amplifiers well into production at Ampeg, and with studio sessions increasing, Dan found himself even busier than before. Carl Thompson went on to say "Once Dan got into negotiations with Ampeg, we started to see less and less of him in the shop. It got to a point where Dan even had me doing the administrative part of the business, making the bank deposits, and doing payroll. To the best of my knowledge, I don't think I messed anything up, but I don't think the books were being done in exactly the same way as before because Dan never showed me the conventions he used, so I had to more/less use my own conventions". Dan's lawyer Mort Smiley did the taxes for Dan while he was away.

In an interview with Jimmy Ryan by Gary James - Jimmy said "During that year" [working for Dan] "Carly and I became very close friends. We double-dated with my girlfriend, Dan and her, and hung out and sang songs in the store after hours - Beatles songs or someone else’s. We actually did a couple of jingles together. She started her career as a jingle single singer, But then she started writing and she started writing with a vengeance. Really, really good stuff."

Danny playing a Dan Armstrong Modified Danelectro bass at his LaGuardia Place shop. Photo taken by Cynthia Armstrong's close friend Jimmye E. Kimmey. Being Dan is playing one of his Modified Danelectro basses dates this photo to sometime in 1970.

In the background is Jimmy Ryan, who managed the store for Dan and played with The Critters and Carly Simon. Photo and text are courtesy of Cynthia Armstrong's loving niece. More about these instruments can be read in the Danelectro section.

Jimmy talks about his time at Dan's store, stating "Working for Dan I learned a lot of techniques by watching players that came into the store. For example, Leslie West of Mountain showed me how to play pinch harmonics." Jimmy also mentioned how many of the stars visited Dan's store. In one conversation he made mention of The Lovin’ Spoonful's John Sebastian..... stating "I think he lived nearby as he was in the store almost everyday."

As to working at Dan's store, Jimmy said "Working there had been an income stopgap - never a permanent position. I was itching to leave as soon as I could start earning as a studio musician. I had been working in the pit band for the Broadway production of Hair, earning some decent money, and had been doing some commercials with Carly, and I just felt it was time. I formed the band Ivory, which was the precursor to Carly’s first band. That would put my departure at Dan's store somewhere in late winter to spring of 1970. There were no hard feelings on Dan’s or my part, as we always knew my future was not in retail. It was a temporary job at best. Dave Rennie was more than happy to take over my job and finding him an assistant was no big deal."

I then asked Jimmy how much time lapsed between leaving Dan's store and working with Carly Simon to which he replied "My first intro to her writing was when she played me the already recorded, 'That’s The Way I’ve Always Heard It Should Be' and that came after she asked me to play on the remainder of that first album months after she and Dan split up and I left the store. The dates are now starting to look iffy as I just looked up when she recorded her first album. It was 1970-71, so the gap between when I left the store and when she and I actively started working together might have been wider than I imagined. I thought around six months, but it may have been more like a year."

At left, Jimmy Ryan on bass and Carly Simon singing her hit song Anticipation at Central Park during the 1971 Schaefer Festival which they called, “Good Vibrations in Central Park." The concert was filmed for an ABC-TV special.

Notice that Jimmy is playing his Dan Armstrong clear bass. More about Jimmy, Dan Armstrong, and this bass can be read in his book Superstar. Photo courtesy of Jimmy Ryan.